Container Storage Marketing Case Study

The Challenge:

LuckyBox first engaged our services when they were in the process of setting up a marketing system for their new brand. They are a leading commercial provider of containerized building solutions and were looking to take their service model into the direct-to-consumer market.

They were looking for an effective way to compete in a market that is dominated by established containerized storage providers.

Our team was tasked with figuring out how to get their paid search campaigns on track to acquire new potential customers and get them to submit a lead at higher rates and ultimately, to drive lower cost per acquisition costs.

Goals & Objectives:

• Create new customer sales funnel methods
• Increase the quantity of qualified leads to promote business growth
• Decrease cost-per-lead to a profitable level

The Strategy:

The initial step in the process entailed conducting extensive research on our client customer profile, along with competitor research. This included the creation and deployment of a new website, aligned with the branding goals, with a redesigned site architecture to align with our organic search goals.

To enhance the effectiveness of our PPC campaigns, efforts were made to coordinate these with future organic search goals in order to maximize click-through rates.

To support the objectives of our Google ads campaign, we implemented a variety of sales funnels. To ensure that our entire sales funnel was operating at optimal levels, we implemented call-tracking and conducted reviews of service calls. This was done to ensure that all aspects of the sales funnel were functioning in a manner that maximized results.