HVAC Marketing Case Study
PPC and Organic Strategy: A Perfect Partnership for Maximum Visibility
TEK Climate, a Vancouver-based HVAC company needed to re-launch a website in the HVAC space in order to grow their visibility in the community and ultimately increase their conversions. AMS jumped on board with a comprehensive paid and organic marketing strategy that drove monthly revenues to record highs.
Industry
Trades: HVAC
Services Provided
Paid Social Strategy, PPC
Content Strategy, Design, Local SEO, Marketing Automation
The Challenge:
TEK had worked with a number of marketing agencies in the past, but were unsatisfied with the result and the relationships. They were never sure what part of their marketing was working and where improvements could be generated.
They were looking for an effective way to get results and have the ability to measure results, easily track campaigns, and scale up to grow their business.
Goals & Objectives:
- Create new customer sales funnel methods
- Increase the quantity of qualified leads to promote business growth
- Decrease cost-per-lead to a profitable level
The Strategy:
Our SEO strategy focused on using long-tail keywords and questions to establish relevance and authority in specific topics. This approach allowed us to then target broad, high-volume search queries with high competition and the desired search intent. We also employed on-page optimization and created content hubs, which helped our client achieve high rankings for important search queries.
The Results
The first year of management yielded impressive results. The reach of the company greatly expanded and led to an increase in transactions. As a result, TEK experienced a 300% improvement in revenue year over year. Although costs also increased, they were more efficient than before. The cost per transaction decreased by 32% and the return on ad spend increased by 154%.
What Clients are Saying
We’ve worked with a bunch of marketing agencies and weren’t happy. Authentic Marketing Solutions has changed our company. We grow every month and now we know where our marketing is working.
We went from opening a service division in our company and having no calls, to our phone and service guys being off-the-hook busy.
We definitely recommend Authentic Marketing Solutions. We have very specific needs in the German market that are unique. They have taken the time to understand our big picture goals and continue to bring valuable strategies and new ideas to our campaigns.
Our experience working with Authentic Marketing Solutions has been fantastic! When we first started the company, Search Engine Optimization wasn’t even on our radar, it’s now one of the most important sources of leads for our business.
As a small business owner, I know I need to invest in marketing. But I needed something that worked for my budget and goals. They've been a great partner!
Trusted by Local & National Brands
Book a Free Consultation
Schedule Your Call
This is your time to be heard and understood. We’ll have a discussion around your most pressing marketing and sales challenges, how they’re affecting your business, and guidance on what to do next.
By the end of your call, you’ll have a clear understanding of whether or not Authentic Marketing Solutions is the right fit for you.
© authentic marketing solutions ltd. 2010-2025/ Privacy PolicyToll Free: 1.877.490.7772 | Local: 778.384.8890Address: 213 Sixth Avenue, New Westminster, BC, V3L 1T7, Canada
Hours
Closed Sunday9.00 am – 5.00 pm Monday9.00 am – 5.00 pm Tuesday9.00 am – 5.00 pm Wednesday9.00 am – 5.00 pm Thursday9.00 am – 5.00 pm FridayClosed Saturday
