The Authentic Marketing Solutions Blog

Want to bring in new customers, stand out from the competition, and boost your revenue? Then it’s time to get smart with your HVAC marketing strategies. Check out this guide for fourteen effective ways to promote your business, complete with tips and tricks for building brand awareness and attracting more customers.

Learn 8 effective strategies to overcome price shoppers and win more HVAC business. Stand out and improve your bottom line. Read now.

Want to bring in new customers, stand out from the competition, and boost your revenue? Then it’s time to get smart with your HVAC marketing strategies.

Maybe you are also struggling with the continuously increasing costs of your ads on Facebook? And thinking about giving Google Ads a try? Or are you wondering if you should combine Google Ads with Facebook Ads?

When consumers have an insurance itch that needs scratching, they turn to Google and their peers. In fact, a staggering 3 out of 4 insurance purchases begin with an online search.

A content marketing funnel is an approach to online marketing that requires you to create different types of content for customers who are at different stages of the consumer lifecycle.

Business owners know that today’s competition doesn’t only come from the operation across the street, but from similar businesses in far-flung locations. Smart businesspeople also realize the value of a solid Internet presence, and one key to keeping your business front and centre is the local citation. Here's how.

Across the board in the insurance industry, from home and auto, to life and commercial, the pressure to innovate and to adapt is growing. By now, it’s no secret that technology and innovation are driving customer preferences and expectations about insurance.

Pay-per-click (PPC) advertising can be an effective and affordable way for a medical practice to attract new patients. But with so many elements to consider when launching a PPC ad campaign, it’s easy for inexperienced practice owners to make mistakes. Costly mistakes.

Wouldn’t it be great if all of your dental patients could actively plan out their check-ups and procedures throughout the year. They’d get the dental care they need, while at the same time, making the most of their own dental insurance plans.

Consumers like to rave about products or establishments that serve them well, but they also have no compunction about complaining if their needs aren’t met. These customer reviews can work to our benefit; don’t underestimate their importance.

Is your brand personality desirable? Cool and confident, with a mix of the rebel thrown in? If this feels like the start of a dating profile for your brand, you’re not far off the mark.