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Home  > Case Studies  > Insurance/Financial

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Square One Insurance

From Start-up to Canada’s leading Online Home Insurance provider

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More traffic, higher rankings, more sales + lower customer acquisition costs

Our experience working with Authentic Marketing Solutions has been fantastic! When we first started the company, Search Engine Optimization wasn’t even on our radar, it’s now one of the most important sources of leads for our business.

Daniel Mirkovic, President & CEO, Square One Insurance

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The Challenge

Square One Insurance first engaged our services when they were in the start-up stage. They believed home insurance could be done better.

And they were looking for a more effective way to compete in a market that is dominated by traditional players with more capital, established agent broker networks, and bigger budgets for traditional ad spends.
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Solution

The first step was to develop a strategy that would allow us to focus on areas where we could get wins and achieve desired results.

Site architecture was overhauled and organic search goals were coordinated with PPC campaigns to maximize click through rates. A content marketing plan, along with a strategic affiliate program, was implemented to close the loop and support campaign objectives.
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Objectives

• Achieve strong rankings in organic search results for key search terms.
• Increase volume of qualified leads in order to drive business growth.
• Dramatically reduce cost-per-lead to a profitable level.

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Results

• 500+ top 3 rankings for commercially important search terms.
• 540+% growth in monthly organic search traffic.
• Some of the lowest acquisition costs in this insurance space.

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On-going consultancy

As part of the on-going campaign we executed a number of other consulting projects, including: as the business expanded into new markets from British Columbia to Alberta, to Saskatchewan, to Ontario, and to Arizona, there was an expansion of targeted search campaigns into those markets; with the expansion into the US market, there was a complete site migration from .ca to .com without any traffic losses.
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What Clients are Saying

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We’re Ready to Help Your Business Today

(Let’s take the next steps together.)

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Initial Conversation

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Opportunity Analysis

This meeting uncovers hindrances & opportunities affecting your revenue & profitability. [/one-third][one-third]

Deep-Dive Assessment

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