CASE STUDY
Full Funnel PPC: Unleashing a Flood of Leads
LuckyBox, a division of ContainerWest (Western Canada’s leading full service shipping containerized building solutions ), was looking to establish a new brand serving the competitive direct-to-consumer market in container storage solutions.
Industry
Storage, Moving
Services Provided
- Website Design
- Landing Page Development
- PPC
CASE STUDY
Full Funnel PPC: Unleashing a Flood of Leads
LuckyBox, a division of ContainerWest (Western Canada’s leading full service shipping containerized building solutions ), was looking to establish a new brand serving the competitive direct-to-consumer market in container storage solutions.
Industry
Storage, Moving
Services Provided
- Website Design
- Landing Page Development
- PPC
500%
Increase in Lead Submissions
48%
Decrease in Average Cost Per Conversion
25%
Increase in Microconversions that Lead to Submissions
The Challenge
LuckyBox first engaged our services when they were in the process of setting up a marketing system for their new brand. They are a leading commercial provider of containerized building solutions and were looking to take their service model into the direct-to-consumer market.
They were looking for an effective way to compete in a market that is dominated by established containerized storage providers.
Our team was tasked with figuring out how to get their paid search campaigns on track to acquire new potential customers and get them to submit a lead at higher rates and ultimately, to drive lower cost per acquisition costs.
Goals & Objectives:
- Create new customer sales funnel methods
- Increase the quantity of qualified leads to promote business growth
- Decrease cost-per-lead to a profitable level
The Strategy
The initial step in the process entailed conducting extensive research on our client customer profile, along with competitor research. This included the creation and deployment of a new website, aligned with the branding goals, with a redesigned site architecture to align with our organic search goals.
To enhance the effectiveness of our PPC campaigns, efforts were made to coordinate these with future organic search goals in order to maximize click-through rates.
To support the objectives of our Google ads campaign, we implemented a variety of sales funnels. To ensure that our entire sales funnel was operating at optimal levels, we implemented call-tracking and conducted reviews of service calls. This was done to ensure that all aspects of the sales funnel were functioning in a manner that maximized results.
The Results
As the brand awareness was limited among the target consumer market, it was crucial to increase visibility to customers who were already aware of the product.
To achieve this, we created segmented audiences for our PPC campaigns and helped LuckyBox to surpass their paid search objectives, resulting in their strongest year to date. This led to a significant expansion in reach and an increase in transactions.
Results:
- 500% increase in lead submissions
- 48% decrease in average cost per conversion
- 25x increase in users who completed a micro conversion and went on to submit a lead