CASE STUDY
PPC and Organic Strategy:A Perfect Partnership for Maximum Visibility
TEK Climate, a Vancouver-based HVAC company needed to re-launch a website in the HVAC space in order to grow their visibility in the community and ultimately increase their conversions. AMS jumped on board with a comprehensive paid and organic marketing strategy that drove monthly revenues to record highs.
CASE STUDY
PPC and Organic Strategy:A Perfect Partnership for Maximum Visibility
TEK Climate, a Vancouver-based HVAC company needed to re-launch a website in the HVAC space in order to grow their visibility in the community and ultimately increase their conversions. AMS jumped on board with a comprehensive paid and organic marketing strategy that drove monthly revenues to record highs.
Industry
Trades: HVAC
Services Provided
- Content Strategy
- Design
- Paid Social Strategy
- PPC
- Local SEO
Industry
Trades: HVAC
Services Provided
- Paid Social Strategy
- PPC
- Content Strategy
- Design
- Local SEO
- Marketing Automation
32%
Decrease in Cost Per Conversion
300%
Revenue Growth
The Challenge
TEK had worked with a number of marketing agencies in the past, but were unsatisfied with the result and the relationships. They were never sure what part of their marketing was working and where improvements could be generated.
They were looking for an effective way to get results and have the ability to measure results, easily track campaigns, and scale up to grow their business.
Goals & Objectives:
- Identify and develop several new customer sales funnels.
- Increase volume of qualified leads in order to drive business growth.
- Dramatically reduce cost-per-lead to a profitable level.
The Strategy
Our SEO strategy focused on using long-tail keywords and questions to establish relevance and authority in specific topics. This approach allowed us to then target broad, high-volume search queries with high competition and the desired search intent. We also employed on-page optimization and created content hubs, which helped our client achieve high rankings for important search queries.
The Results
The first year of management yielded impressive results. The reach of the company greatly expanded and led to an increase in transactions. As a result, TEK experienced a 300% improvement in revenue year over year. Although costs also increased, they were more efficient than before. The cost per transaction decreased by 32% and the return on ad spend increased by 154%.