Mental Health Practice Marketing Case Study

The Challenge:

Crownview Medical Group engaged our services as they were looking to grow their mental health practice through online marketing. They were well respected in the professional mental health treatment community but had very low online presence in terms of patient searches.

Most often, difficult cases were being referred to them from other clinics. They were frustrated by the fact that they were not reaching these patients earlier in the treatment process.

There was a consensus that visibility and trust were key areas of focus for a mental health practice in a highly crowded and competitive market.

Furthermore, they were not competitive in the online space for commercially valuable search terms throughout the patient research and decision-making stages.

Goals & Objectives:

• Increase direct patient enquiries.
• Significantly improve the paid campaigns performance.
• Lower patient acquisition costs.

The Strategy:

The first step involved extensive customer research to inform the brand positioning and new website launch.

A content marketing plan was developed to increase patient trust and site engagement, to position the client as a valued patient resource and authority in this niche, and to dominate organic search results for commercially valuable search terms.

Site architecture was overhauled and organic search goals were coordinated with PPC campaigns to maximize click through rates. A number of sales funnels were implemented to support Google ads campaign objectives. Call-tracking was implemented to ensure that the entire sales funnel was functioning for maximum results.