Digital Marketing Strategy and Planning

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Digital Marketing Strategy & Planning

We make your online marketing easier to use, and more engaging than your competition.

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Home  > Services > Digital Marketing Strategy & Planning

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Is your online marketing lacking direction?

Get back to marketing with purpose. Our structured and comprehensive processes remove the guesswork and allow you to create effective digital experiences for your customers.

With our Digital Marketing Strategy and Planning services, you receive digital marketing plans that establish a solid foundation for your current marketing mix and prepare you for future digital growth.
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A Customized Online Marketing Plan

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Every business we work with is unique. So, whether you’re just starting to plan a digital strategy, or you need to optimize what you already have, we’ll customize your online marketing plan to make the most of where you are in the digital cycle.

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Audience Research

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Clear audience profiling helps us to establish priority targets and to better understand your customer cost per acquisition. Ultimately, it allows us to effectively optimize your digital marketing and messaging. Our Audience Research includes:

  • Detailed persona profiles that tap into your customer behaviours, needs and expectations
  • Evaluation of the online channel use of your target audience
  • Evaluation of the content that drives engagement with your target audience
  • Customer interviews, user surveys, user-testing, and analytics reviews to understand how people are using your website

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Digital Channel Planning

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Effective digital marketing success requires a formalized structure and processes in place to support the clearly identified business goals. Our Digital Channel Planning services include:

  • An action plan for the most cost-effective online channels
  • Mapping the customer lifecycle and prospect conversion process to your digital channels
  • KPI set up and evaluation models for channel effectiveness

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Digital Creative Strategy

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Creativity is at the heart of our digital campaigns and helps us to turn casual visitors into your customers. Our Digital Creative Strategy services include:

  • A full brand audit to gain an understanding of the user experience and perception of your brand
  • Competitor reviews and benchmarking
  • The creation of a reviews solicitation and reputation management process
  • Brand guidelines tailored to your business goals

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helmut

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[three-fourth]It’s been a pleasure to work with Authentic Marketing Solutions. Their ability to deliver results has helped to move our online marketing forward. We were very pleased with their cooperation, communication and support throughout the project. We would recommend Authentic Marketing Solutions without any hesitation.

Helmut Aumüller, mifm München – Munich Institute for Market Research

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Get Started Today.

   Call 1.800.266.0549

Get in Touch with an expert

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